Promotion Release

MAYOR WITTE JOINS “$25 ON THE 25TH” CAMPAIGN

Statewide Effort Will Support Union and State Streets,
And all the “Main Streets” Across the Empire State

Olean, New York—Sept. 21, 2010… Mayor Linda Witte today urged residents of Olean to participate in an upcoming promotional event on Saturday, called “$25 on the 25th” to support Main Street business across New York State during this stubborn economic downturn.

The “$25 on the 25th” campaign is being jointly sponsored by The New York State Conference of Mayors, the New York Press Association, and the New York State Economic Development Council.

It will encourage New Yorkers to shop locally this September 25th, spending at least $25 at a local store and to boost to those who are supplying the area with goods and services, along with local foods and products.

“Mark your calendars for Saturday,” said Mayor Witte. “This will be a day to support and celebrate Main Street businesses that give Olean so much of its charm and character. These loyal merchants are the backbone of our city. I am proud to join mayors across New York in helping make “$25 on the 25th” a tremendous success.”

The New York Press Association (NYPA) is running ads in community newspapers around the state and has designed banners and logos for store windows to encourage local businesses to offer shopping incentives for the day.

“New York’s independent businesses are the heart and soul of this state, and the New York newspaper industry is doing everything it can to stand behind our small businesses,” said Michelle Rea, NYPA’s Executive Director. “Twenty-five dollars may not seem like a lot to spend, but it can make a real difference for a Main Street merchant.”